BAOlink.com extends a warm welcome to the newest member of its online, Premium Gift industry family
Evidence of the Premium Gift industry embracing new technologies
Gift & Home Channel Logo
The new Gift and Home Channel, brainchild of FarCountries.com, a leading BAOlink.com trading partner, is a new Internet TV site designed to build and strengthen community among independent retailers and, according to Ray Gaulke, president of the Gift and Home Channel, this is the only online venue where retailers talk to retailers.
FarCountries.com creators realized how hungry independent retailers were for a resource to help them solve business problems, keep up with the latest trends, grow their businesses and share ideas with other independents. Retailers visiting the FarCountries website indicated their high level of interest in a WebTV channel that would focus on helping them build their knowledge base, increase their store’s success and provide advice from other successful retailers. They also wanted to learn more about visual merchandising and promotions. Jim Waechter, president of FarCountries.com, commented, “Retailers told us they don’t get this information at trade shows or from other industry sources.” As one of the nation’s leading wholesale gift and home décor resources, FarCountries.com has filled this need by providing retailers with instant, 24/7 access to valuable business and merchandising information via short, streaming video segments.
Currently, the Gift and Home Channel offers over 300 learning segments available on a wide range of topics from Customer Service and Visual Merchandising to the ABCs of Accounting. This content is presented in the form of short, streaming video episodes focused on areas in which retailers say they want help. Each segment is available on demand so users can easily search for and find the information they are seeking. Retailers sign up for free membership in order to access the content on the Gift and Home Channel. In addition to accessing content, members can participate in daily polls and contests and, in order to foster a greater sense of community, the Gift and Home Channel will also host a number of interactive activities including forums and blogs about issues important to the success of independent retailers. Be sure to visit the Gift and Home Channel website at www.giftandhomechannel.com.
BAOlink.com, the virtual resource for the Premium Gift industry
Since 1999, BAOlink.com has been the preeminent Internet resource for contact and product information for all vendors attending the various Premium Gift industry tradeshows around the country. BAOlink.com is the single Internet source for buyers and vendors to locate one another and learn about the latest from BAOlink.com and its trading partners, such as FarCountries.com and the new Gift and Home Channel.
